GROWING YOUR

BUSINESS OR PRACTICE

Make your story memorable, and make certain your team members know how to tell it properly.

You're the decision-maker, so you know all about your company, medical practice, law firm, or other organization and your products, services, practice areas, and your personnel. And what makes your offer different and better; your story.

 

But, what about everyone else - your customers, clients, patients, and your staff, your vendors and sub-contractors, and your target audience?

 

The effectiveness of your business/practice development efforts depends largely on some thoughts to consider in regard to your organization's "story".

 

 

BUSINESS/PRACTICE DEVELOPMENT RULE #1

Get noticed first. Make impressions that last. Add value from now on.

One minute or less. That may be all the time you have to capture the attention of anyone who can make a buying decision in your favor.

 

Our job is to identify the pluses and minuses of the story you are telling your customers, clients, or patients about your products and services through your advertising and marketing efforts.

 

Just like a compelling headline draws you into a news story, the way you get someone to take an interest in what you have to say is the key.

DIFFERENTIATION

What makes your company, medical or healthcare practice, products, services, and level of superior customer care or patient sensitivity different from the rest...and a better choice?

Once you have captured their attention, offer examples bolstered by client testimonials and case studies that will resonate with them.

 

Then, spread the word to your current customers, former customers, and new customers via traditional marketing methods and the unlimited power of the Internet.

 

Make good use of the custom networking techniques we provide to ensure maximum results from your referral sources.

 

Train your employees in telephone and face-to-face manners and techniques so that the corporate goal of making each customer, client, or patient totally satisfied is achieved without exception..

 

We can help you do all it takes to develop more business, and we can prove it when we tell you our story.                                                    

 

 

It might be a good idea for you to call us at 901.626.2487.